Channel surfing today. Saw an ad for vitamins. For teens. More specifically, one version of the vitamin for teen boys: “For healthy muscles!” and another version for teen girls: “For healthy skin!”
Maybe the heat is clogging my brain. But…
…do not girls also need muscles?
…do not boys also need skin?
…does anyone in the year 2009 really think this crap will fly?
Where, oh where, is Don Draper* when you need him?
*Mad Men. MadMenMadMenMadMen. Loooooove Mad Men. This vitamin ad campaign, it needs some Mad Men. There would still be outdated, blatant sex stereotypes—but they would be subtle. They would whisper. Because Don Draper, he understands how to wake the fears and wants of our subconscious in a way that higher brain functions can’t decipher. That is advertising genius. Vitamin people, pay attention. Or, better yet, join us in the 21st century. It’s true—girls have muscles here. But we’re not scary. Much.
P.S. Speaking of stereotypes…the best stereotype-busting, genre-crossing, hilarious irreverence of a book I’ve come across in lo these many months is…
Pride and Prejudice and Zombies. (subtitle: The Classic Regency Romance--Now With Ultraviolent Zombie Mayhem!)
Just started it last night. First four chapters, snorting and chortling and giggling. And I'm not even a zombie fan.
Full report upon completion.